Logos:

•  -Fact Burley won't make a man out of you-but it will make the man in you smell better.
• Cologne won't make you a man. Cologne does not make sex changes.
• Whether it makes you smell better is up for consideration howeve
• -Cause/Effect
• Putting on Burley cologne will make you smell better

Ethos:

• -credentials Old Spice is mentioned in the ad and is well know and in even today's world
• the ad is from 1969 (45 years selling fragrances is credible)

Pathos:

• - The man in the picture is on a horse and attractive.
• Those are both things that would appeal to the male audience as being a man or manly which most would want to be.
• The man has confidence in the way he holds the reigns which is known for being a manly trait
• -There is a horse in the picture 
• an animal and also known as majestic
• -The ad says its exciting
• ITS EXCITING!!!!